http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/
I have been asked to read this article and pick out five points which are of interest to me:
1. In the section: Titles In Silent Film what interested me the most was that animations affects within film
titles was around 1906. ''One of the earliest known title animations is seen in the work of
J. Stuart Blackton." It looks like an old fashioned film. It interested me because of the use of colors. In modern day text you wouldn't normally see a grey background but even though this was made in 1906 is feels like the idea was against the normal text background.
2. In the section: The Silence Is Broken, what captivated me was that even if you were to produce a film title
with no imagination (see below), it could make the audience wonder what the film is about and start to think
about the colors that are used and what associates with the colors. This title is more of a simple title. It is good because it gets straight tp the point that the film will be about a girl and her name is Annie Hall. However it makes you think why is it that plain and that some color should be added to it.
3. In the section: The (True) Birth Of The Title Sequence, what stood out to me was the film title does
not have to have a blank background. I could have anything on it using different techniques.
For example, ''A great draftsman and visual storyteller, Saul Bass ran the gamut of techniques for his
title sequences: montage, live action, cut-out paper animation, typography in motion." This title had
text and an image on it. This is interesting because a title is normally supposed to just be a title but
this title has an image on it which shows creativity.
4. In the section: The Digital Era, And Modern Trends In Film Title Design, what caught my eye
was how accidents can produce something that was better then or creates an idea. For example,
''While Cooper was working on the sequence for “Darkness Falls” (2003), some glass he was using suddenly split, and the crack cut across the eyes of a girl in an old picture. The incident added
suspense to the effect."
5: In the section: Typography Resources, what i found interesting was that most type faces were available to be downloaded at a price which is surprising because you wouldn't associate a
films type face to be available to the whole world to have. Also it was interesting how Waltograph
(Walt Disney) type face has its own alphabet.
I have picked out my five points and for evidence. I have commented, copied and pasted the
pictures and quotes that i found interesting.
titles was around 1906. ''One of the earliest known title animations is seen in the work of
J. Stuart Blackton." It looks like an old fashioned film. It interested me because of the use of colors. In modern day text you wouldn't normally see a grey background but even though this was made in 1906 is feels like the idea was against the normal text background.
2. In the section: The Silence Is Broken, what captivated me was that even if you were to produce a film title
with no imagination (see below), it could make the audience wonder what the film is about and start to think
about the colors that are used and what associates with the colors. This title is more of a simple title. It is good because it gets straight tp the point that the film will be about a girl and her name is Annie Hall. However it makes you think why is it that plain and that some color should be added to it.
3. In the section: The (True) Birth Of The Title Sequence, what stood out to me was the film title does
not have to have a blank background. I could have anything on it using different techniques.
For example, ''A great draftsman and visual storyteller, Saul Bass ran the gamut of techniques for his
title sequences: montage, live action, cut-out paper animation, typography in motion." This title had
text and an image on it. This is interesting because a title is normally supposed to just be a title but
this title has an image on it which shows creativity.
4. In the section: The Digital Era, And Modern Trends In Film Title Design, what caught my eye
was how accidents can produce something that was better then or creates an idea. For example,
''While Cooper was working on the sequence for “Darkness Falls” (2003), some glass he was using suddenly split, and the crack cut across the eyes of a girl in an old picture. The incident added
suspense to the effect."
5: In the section: Typography Resources, what i found interesting was that most type faces were available to be downloaded at a price which is surprising because you wouldn't associate a
films type face to be available to the whole world to have. Also it was interesting how Waltograph
(Walt Disney) type face has its own alphabet.
I have picked out my five points and for evidence. I have commented, copied and pasted the
pictures and quotes that i found interesting.
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