Audience Profile

Audience profile is a task all media institutions need to perform when creating a new product to launch onto the market be it a magazine,film,album, website etc.

Demographics: What you cannot change

• Age, Gender, Race and Sexuality
• Education
• Occupation
• Annual income
• Disposable income

Psychographics: What you can change

• Current lifestyle/ Aspirational or desired lifestyle
• Culture
• Media interest
• Buying habits
• Loyalty to brands
• 
  

Profile-
Gender: Male/Female
Age:15-20
ABC (Demographics): A/B/C/D/E
Religion: Any
Education: Any
Occupation: Any
Marital Status: Any
Income: Any
Nationality: Any

Current lifestyle / culture: Experimental
Media Interests: Blogging / Social networking 
Buying Habits: Fashion 
Loyalty to Brands: Fred Perry / Ralph Lauren / 

Psychographics: Aspirers / Explorers

Likes: Cinema, Magazines, Twitter, Shopping, Mcdonalds, Dominos, Topshop/man, Friends, Eastenders, Skins, Subway, Late nights, Nandos, Mountain Dew, Reality TV, Photography, Makeup, Chocolate.

Dislikes: Queuing, Emmerdale, Smoking, Waking up early, Diet fizzy drinks, Bad weather, Sports.

We made a survey monkey to ask our audience some questions. From this picture we can see that our audience is mainly female than male but the males are not far behind.
We also asked what age range they are in between.

Most people chose age was 14-17 and 3 people also picked 18-20. The target audience is male or female as Thriller/Horror genres have a mixed gender preference.